Choosing a color for your event can be difficult task some times as the partiesinvolved might have various choices from which to choose especially if the evnt isn’t a one-man-to-decide-thing.
Colour is an important communication tool and is tied to religious, cultural polictical and social influences.
In this article we’ll be talking about colour psychology and in subsequent article we will discuss on how you can combine your colors and also give you some examples of nice colour combinations from which you can choose.
color psychology
Colors
|
What its Known for
|
Famous Logo
(where you often see/notice it)
|
Red
|
· Used to signify power, vitality+ vigor
· Sudden
· It’s the 1st color babies see
· Think excitement, passion and rage.
· The beauty industry regularly uses this color as it is known for its arousing qualities.
|
· Coca-cola
· Red bull
· The motor industry
· Stop signs+traffic lights.
|
Green
|
· Youth, nature health + fertility
· Freshness + tranquillity
· Used frequently in revitalizing creams
· Deeper shades, associated with money.
· Easiest color for the eye to see
|
· Girl scout
· Star bucks
· John deere
|
Blue
|
· Relaxation, serenity + clarity
· Freedom + precision
· Deeper= formally, elegance+ security think blue suits, cars and expensive china
· Slow the human metabolism
· Clean + refreshing
|
· IBM
· Disney
· Nivea
· Banks + hospitals
· Cleaning products
|
Orange
|
· A variation of red
· Warmth +enthusiasm
· Invigorating
· Actually increased oxygen to the brain
|
· Nickelodeon
· Harley Davidson
· Children products
· Candy + soft drinks
|
Yellow
|
· Energy + speed
· Happiness, optimism + enthusiasm
· Expensive brands actually avoid this color in their logos(though Ferrari uses it)
|
· McDonalds
· Shell
· Wendey’s
· Sprint
· Food products
· Children’s toys
|
Purple
|
· Used to indicate luxury throughout history
· Often attracts females + younger crowd.
· Used on cheaper labels for bargain hunters.
|
· Hallmark
· Yahoo
· FedEx
|
Pink
|
· Feminity, babies, sweetness + innocence
· Often used on lotions + babies products
|
· Victoria’s Secret
· Barbie
|
Black
|
· Formal + exclusive
· Excellence, corporate, power
· On the other spectrum also signifies death
|
· Lexus
· Chanel
· Adidas
|
Grey
|
· Security + solidarity
· Conservativeness
· Classic
|
· Swarovski
|
Brown
|
· Earth + simplicity
· Home + goodness
· Natural
|
· UPS
· Used in natural packaging
· Chocolates
|
White
|
· Cleanliness, purity + perfection
· Modern + abstract
· Airy + cool
|
· Often used more for negative space in design
|
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